The Alliance Marketing MCP Docs
MCP Server

The Alliance Marketing MCP

Connect Claude to an expert-backed product marketing advisor: The Alliance's curated PMA article library and 1,000s of hours of expert footage, plus nine structured strategy tools.

Install the plugin Get your credentials

Currently tested with Claude only. This server has been verified against Claude.ai. Other MCP clients may work, but aren't officially supported yet.

What it gives Claude

Entry point

A single mentor tool that asks clarifying questions, then researches before answering.

Knowledge layer

Semantic search over the members-only PMA content library, with concise AI summaries.

Strategy layer

Nine scored, structured tools that generate ready-to-use marketing deliverables.

Install the plugin

Recommended

The fastest way to connect. One install adds both the MCP connector and the router skill — no separate skill upload needed. For Claude Desktop and claude.ai only; Claude Code CLI users should use manual setup instead.

  1. 1
    Open plugin settings

    In claude.ai, go to Settings → Capabilities → Plugins.

  2. 2 Click Add marketplace
  3. 3 Click Add from a repository
  4. 4
    Paste the repository URL
    https://github.com/pmalliance/product-marketing-mcp.git
  5. 5 Turn on Sync automatically so you always have the latest version, then click Sync
  6. 6 Select The Alliance Marketing and click Install
  7. 7 Click Manage → Connectors → Connect
  8. 8
    Sign in

    Enter your Client ID and Client Secret (see Get your credentials below), or click Log in with Google if you're a paid member.

The plugin points at our hosted server automatically — you never need to type a server URL. Auto-sync means updates to the connector and skill reach you without reinstalling.

Your Client credentials

These keys let Claude (or any MCP client) authenticate to the Alliance on your behalf.

Client ID

Public identifier for your Alliance account. Safe to share with services connecting on your behalf, like Claude.

Client Secret

Treat this like a password. Your dashboard shows it once: copy it and store it somewhere safe.

  1. 1 Log in to your Alliance account
  2. 2 Navigate to Account Dashboard → MCP Server
  3. 3 Copy your Client ID and Client Secret
  4. 4 Paste them when connecting Claude below

For your security, your Client Secret is only shown once at generation. If you think it's been exposed, regenerate a new one from the same dashboard page.

Manual connector setup

Advanced

Most Claude Desktop / claude.ai members should use Install the plugin above instead — it's faster and includes the skill. Use this manual path for Claude Code, or any MCP client that doesn't support Claude plugins.

Option 1

Client credentials

1
Open Claude settings

In the Claude desktop app or claude.ai, click your avatar in the bottom-left and choose Settings, then open the Connectors tab in the left menu.

2
Add a custom connector

Click Add custom connector at the top right. Custom MCP connectors require a Claude Pro, Max, Team, or Enterprise plan.

3
Paste the server URL

Name it The Alliance Marketing MCP and use the server URL below.

https://mcp.allianceteam.io/mcp
4
Authenticate with your keys

When Claude prompts for credentials, paste the Client ID and Client Secret you generated above (see Get your credentials), then approve the requested scopes.

5
Start prompting

Ask Claude things like "what's the best way to position a new pricing tier" or "search the PMA corpus for win/loss analysis": it fetches straight from your Alliance workspace.

Option 2

Gmail login

Paid members only

Skip manual credentials entirely by signing in with Google. Available exclusively for paid members.

1
Open Claude settings

Go to Settings → Connectors → Add custom connector, same as Option 1.

2
Name it and paste the server URL

Use the same server URL from Option 1, step 3. Leave the Client ID and Client Secret fields blank.

3
Connect and sign in with Google

Click Connect, then choose Log in with Google and sign in with the account tied to your paid membership.

Install the skill manually

Advanced

Installed via Install the plugin above? The skill is already included — skip this section. It's only needed if you're on the manual connector setup path.

The skill is what makes Claude reach for the connector automatically. Without it, you'll need to toggle the connector and name a tool yourself each time — and Claude will often just answer from general knowledge instead. With it, Claude activates on product marketing questions, including ones phrased in everyday language, and works from the expert library rather than guessing.

skill.zip

Ready to upload, no setup required

Download
1
Download skill.zip

Use the button above. No need to unzip it.

2
Upload it in Claude.ai

Go to Settings → Capabilities → Skills → Upload skill, then select the file you downloaded.

3
Turn it on

Toggle the skill ON for the project or conversation where you use the connector.

4
Verify it loaded

Ask something like "review our homepage positioning for enterprise buyers" and confirm Claude calls the right tool without narrating it out loud.

Entry point

Start here for any general product marketing question. Claude calls this automatically, you don't need to name it.

Call this first for any product marketing question. Step 1 (question only) returns clarifying questions to gather context. Step 2 (question + context) researches the expert library internally and returns synthesis-ready results, citing speakers by name, title, and company.

Returns a description of the server and its developer. Only called when you explicitly ask who built it.

Knowledge layer

Enrich AI responses for PMM-related queries through The Alliance's PMA content corpus.

Search, summarize, and read PMA articles. One tool, six actions:

  • search: semantic search over PMA articles
  • list: browse posts by tag or author, paginated
  • get: full details for one post by slug or ID
  • summarize: concise AI summary of one post
  • full_summary: comprehensive, section-by-section breakdown
  • gist: core idea and why it matters, in one tight block

Strategy layer

Nine scored, structured tools that produce ready-to-use deliverables.

These only run when you name them explicitly, by tool name or by naming the deliverable (e.g. "build me a GACCS plan"). They won't fire for general questions; that's what pmm_mentor is for.

Prioritized channel mix with budget allocation and tactics, based on your goal, budget, ICP, and company stage.

6-dimension scored audit of homepage copy: problem-first messaging, clarity, differentiation, social proof, CTA alignment, audience specificity, with rewrite recommendations.

Differentiation angles, messaging claims, and evidence gaps versus named competitors.

Full GACCS campaign plan (Goal, Audience, Channel, Content, Success) with a weekly timeline.

Scores and tiers customer segments using:

Score = (Market Size × 0.3) + (Urgency × 0.3) + (Fit × 0.25) − (Competition × 0.15)

Perception-gap analysis between current and desired market positioning across 5 dimensions, with A/B test suggestions.

Hire/no-hire scoring rubric (Experience, Impact, Skill Alignment, Stage Fit) with red-flag deductions and interview questions.

Newsletter content strategy: positioning, issue structure, subject line formulas, content calendar ideas, and growth plan.

8 production-ready documents, pre-filled with context you provide:

campaign_brief one_pager launch_email press_release positioning_doc content_brief abm_account_plan quarterly_marketing_plan

Sample prompts

Just ask naturally. You don't need to name a tool unless you want a specific deliverable.

PMM Mentor, what's the best way to launch a new pricing tier without alienating existing customers?
Summarize the full breakdown of "The 10 golden rules to make product marketing indispensable."
How should we position our product against Competitor X for enterprise buyers?
Recommend marketing channels for a $15k/month budget, B2B, early-growth SaaS, goal is conversion.
Review this homepage copy for a demo-request CTA targeting VP of Marketing at mid-market SaaS: [paste copy]
Build a GACCS campaign plan: goal is expansion revenue, audience is existing customers, $50k budget, 8-week timeline.
Give me a one-pager template for our new integration launch.

FAQ

Use the plugin if you're on Claude Desktop or claude.ai — it installs the connector and the router skill together in one flow, and stays current if you enable auto-sync. Use manual setup only for Claude Code, or an MCP client that doesn't support Claude plugins.

Only Claude.ai has been tested against this server so far. It may work with other MCP-compatible clients, but that isn't verified yet.

Client credentials work for any Alliance account and use the Client ID/Secret from your dashboard. Gmail login skips manual credentials entirely, but is available exclusively for paid members.

Double-check you copied both values in full with no extra spaces. If it still fails, generate a fresh Client Secret from Account Dashboard → MCP Server and reconnect.

No. Strategy tools (channel_strategy, GACCS, templates, etc.) only fire when you name them or the deliverable explicitly. General questions are handled by pmm_mentor.